Peroni Nastro Azzurro exemplifies the traditions of Italian craftsmanship, passion and flair upon which it was formed. Nastro Azzurro is a 5.1% alcohol by volume pale lager. Launched in 1963, it is the Peroni Brewery's premium lager brand. The name means "Blue Ribbon" in Italian, in honor of the Blue Riband won by Italian ocean liner SS Rex in 1933. Nastro Azzurro has also sponsored teams in Grand Prix motorcycle racing. In 1997 they sponsored a 125cc Aprilia team with rider Valentino Rossi, who won the championship in that season. In 2000 and 2001 they sponsored a 500cc Honda team, again with Rossi as the rider.