At Stella Artois, we are extremely proud of our Belgian roots. Our story can be seen on every bottle of Stella Artois. If you look closely, hints of our origins are proudly displayed. By 1366 roots of our brewing tradition had been established in the city of Leuven, Belgium--which is also where the original Den Hoorn brewery was founded. Den Hoorn laid the foundation for the quality taste and standard Stella Artois is known for. The symbol of the Den Hoorn Brewery is proudly displayed in Stella Artois' cartouche to this day. Sebastian Artois was admitted to the Leuven Brewer's Guild as a Brew Master in 1708, and only nine years later purchased the Den Hoorn brewery. In memoriam, you can find his last name on the brewery and every bottle of Stella Artois around the world.